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Business Units

Our business units are diverse.

In our portfolio you will find everything from businesses where we take a silent investment position to brands that are solely owned and built from the ground up. Regardless of the structure, we leverage both human and financial capital to maximize the success of each business unit. Below is a sneak peak at some of our business units as well as the brands and partnerships within each unit.

Interested in learning more about all of our business units?
Reach out… we’d love you tell you our story.


CCF BRands®

In 1998, CCF Brands® founder Ron Whaley was asked to develop the first major retail warehouse egg program. Eighteen months later, the new program was rolled out in a single distribution center in Illinois to rave reviews. In Ron’s words, “It was the difference between dark and daylight. The stores were getting their products and they were getting what they wanted on time.” Soon after, two more distribution centers were added to the program – everything clicked as eggs were being efficiently delivered from farms to plates. Today, CCF Brands® is a Category Manager for fresh-shelled eggs in major retail, supplying billions of eggs annually. The company has pioneered many innovations, including the introduction of the first mid-tier priced egg brand, Great Day Farms®.


Doug Batie
Managing Partner
at Fulcrum Collective

Fulcrum Collective

Fulcrum Collective believes in the power of strategic leverage. They’re not Venture Capitalists. They’re not Private Equity. They’re not an incubator. What they are is a passionate, experienced, and hyper-connected collective of CPG veterans driven by the single-minded goal of guiding founders to success. Fulcrum Collective leverages experience, expertise, and empathy as stewards of their client’s brand.


Sport & Story

Sport & Story builds subscription platforms that foster genuine connections between university sports teams and their fans. Fans that subscribe to one of Sport & Story’s client platforms have unprecedented access to exclusive film, audio, and written content. Sport & Story’s clients gain new revenue opportunities, increased recruiting potential, and above all else, a greater connection with their fans. Island Ventures successfully exited the Sport & Story business in 2023.


Justin Whaley
CEO at Unknown Golf

Unknown Golf

Effective tournament management can be complex, but it shouldn’t be difficult. Let Unknown Golf handle the complexity so that you can run incredible golf events.

A licensed USGA® tournament provider, Unknown Golf was built by golfers and golf professionals to provide a simple yet robust event management platform. We capture and manage every data point so that club professionals, directors, and players can enjoy your events.


GEN Z

GEN Z is not “Uber for water.” We have no origin story. We aren’t here to save the world. We are a water company that hopes to leave behind more happiness and less everything else. GEN Z sells plain, flavorless transparent liquid in weird, colorful bottles. These bottles are made of aluminum (not plastic), so they can be resealed, refilled, and easily recycled. The humans who drink GEN Z are not doing so for performance or status reasons. They know water is just water. Perhaps they like the jokes, or the Critters, or the sustainable aluminum construction. Whatever the case, we like to think there’s something here for everyone. Island Ventures successfully exited the GEN Z business in 2023.